Activision to Milk The Call of Duty Series For What Its Worth

Modern Warfare 2

Modern Warfare 2

The highly acclaimed title, Call of Duty: Modern Warfare 2,  has racked in over one billion dollars ion revenue. Activision has announced that they will now be making the series more accessible.

Thomas Tippl, the chief operating officer and chief financial officer of Activision, made a statement regarding to the responsibilities of the two studios that helped made the Call of Duty franchise so successful. Infinity Ward worked on Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2, all hailed as the best games of their series at their release. Treyarch, which is expected to be releasing a Call of Duty game in the fall of 2010, developed Call of Duty: World at War and Call of Duty 3, both considered fairly mediocre games that tried to play off of the success of its title, rather than the quality of its content. Now Activision is adding Sledgehammer, in the Bay Area, to the roster. They will be taking an innovative look at the series that is expected to broaden the audience for the popular first person shooter franchise, Call of Duty.

Broaden the audience is a term they threw around a couple of times in their statement. What does this mean to the average gamer that may not be well versed in company lingo? Well, Activision is simply planning on milking the Call of Duty franchise for everything it is worth. Having lost key talent in the Infinity Ward development team, the quality of the Call of Duty games to come are expected to fall, possibly drastically. While Activision claims that much of the Infinity Ward team is still left, that does not matter, as the key talent, the masterminds behind the insanely popular and successful Modern Warfare 2, have left.

Many people are expecting the worst for the future of the Call of Duty franchise, but Activision is a powerful and popular enough company, so lets see what they will bring to the table. Stick to what they say and expect the Call of Duty series to broaden its audience.

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